Weston Consulting has been involved in the Humber Bay Shores area, historically known as the "Motel Strip", for more than 15 years. The Humber Bay Shores Urban Design Guidelines, prepared by Brook McIlroy Planning and Urban Design and Pace Architects, set out a vision for this community based on principles of pedestrian connectivity, taller and more slender buildings and the establishment of at-grade mixed use buildings on a series of local streets.

In 2009, WCGI, along with Schaeffers Consulting Engineers, MMM Group and Strybos Barron King Limited prepared a Precinct Plan for consideration by the City. The Precinct Plan and supporting materials, which included, among other things, a comprehensive Streetscape/Public Realm plan, Site Servicing and Grading plans, and a Traffic Impact Study were submitted to the City on October 15, 2009. The Precinct Plan envisioned a road and block pattern generally consistent with the Humber Bay Shores Guidelines, but considered detailed engineering, grading and traffic impact analysis.

In June 2010, City Council approved the Humber Bay Shores Precinct Plan (below). In conjunction with the approval of the plan, Council authorized the entering into of an agreement between the City and the landowners to implement the Precinct Plan. The approval of this plan by City Council was a significant advancement towards the achievement of the design vision established for this area and has developed a coordinated road and block configuration that will facilitate the development of individual sites in the area.

In recent months WCGI has been working with City Staff, the landowners and the consulting team to address matters concerning the implementation details of the Precinct Plan.